7 essential tools for your business in a tough economy

Stephanie D'Souza
November 15, 2022

When you‘re an entrepreneur or senior leader, it's important to find the right tools and resources  to support your growth objectives. By using powerful, yet affordable tools, business leaders and their teams can increase productivity, free up time, and give customers a better experience, without breaking the bank. 

That is why we created this list of 7 essential tools to help support  growth in these difficult times!

  1. Hootsuite 

Your online presence is extremely important nowadays. Yet, managing and engaging with all your social media platforms can be a  challenge for many.

If you’re looking for a simple, affordable way to manage social media across all your accounts, from Facebook to Instagram, give Hootsuite a try. The tool is an all-in-one social media management solution, and it not only allows you to manage and schedule posts on various platforms, but also gives you insights into how well your posts are performing.

Hootsuite is a multi-faceted social media management system that makes your marketing outreach simple. You can schedule updates and cross-promote across your social media platforms for more streamlined updates. With a free trial and affordable monthly plans, most organizations find the modest investment more than pays for itself.

  1. Slack

When it comes to online communication, Slack is a top choice. Enabling streamlined online communication between coworkers, organizations and teams, Slack provides instant message notifications, with customizable notification preferences. 

According to entrepreneur and author Jon Nastor, Slack is a good tool for staying organized and communicating effectively. You can share files and create channels for specific teams or topics, and there is a whole ecosystem of integrations with other apps and tools. It’s free for small groups but larger companies will need to purchase a plan.

At Virtual Gurus, Slack has helped us to organize our team tremendously. Since all of the communication happens in Slack, it keeps our entire team on the same page. 

  1. askBetty Slack app

Speaking of Slack, askBetty helps you delegate your to-do list, all on Slack. Simply type “Hey Betty” into the Slack app, and you’re instantly connected with a personal assistant who can complete admin or concierge-type tasks throughout your workday. As per blog  author Melaine Lavoie, Betty can easily tackle bite-sized concierge or administrative-type tasks, enabling you to focus on other high-priority tasks.

  1. Quickbooks

Keeping track of where your money is going and where it’is coming from is one of the keys to the success of your business. However, without the right tools, this can be a challenge. 

Quickbooks is the leading financing tracking solution for small, and mid-sized, businesses. From taking care of simple bookkeeping tasks to generating financial reports, it’s a flexible and affordable service. Come tax season, Quickbooks will help you find the best tax solutions for your business and help reduce stress and work along the way. 

  1. Google suite 

The Google G Suite is a collection of online tools that lets your business run from a single location, using Google’s experience with email services and online applications. In his article for Entrepreneur magazine, Entrepreneur and Angel Investor Andrew Medal explains why every small business should use it.

The G Suite offers all of the basic functions of any small business, including emails, document creation and collaboration, and cloud storage. It allows you to create a branded email address, integrates seamlessly with other Google features, and connects with other vital apps, such as Zoom, Trello, and Salesforce. And with flexible monthly subscriptions for businesses, it provides any size business with the tools it needs.

  1. Virtual Gurus 

When your business is growing rapidly, you quickly realize that you can't do everything on your own anymore. But you either don't have the budget or time to hire a large roster of full-time employees.  With the help of Virtual Gurus, tackling tasks and building a better foundation for your business to grow can become an easy and enjoyable process.

Virtual Gurus is a subscription-based talent marketplace of virtual assistant services for growing organizations. This includes businesses who need help with tasks to build and scale their business. Since there are no long-term commitments, it’s an affordable and flexible way to add team resources when you need them, with the option to scale back as needed.

With a range of services like social media management, website content creation, bookkeeping, as well as email management and much more, Virtual Gurus takes the work out of freeing up time. But dont just take it from us. Here’s an amazing client - https://youtu.be/AdOe2K2a8iU

  1. Calendly 

When starting a business, finding a simple method to meet with clients, customers, or investors is priceless. Emailing back and forth is time-consuming, frustrating and wastes effort. 

Luckily, Calendly does just that and is recommended by Sarath CP of Hacker Noon. You simply share a Calendly link with the person you are planning to meet with, and they can pick a time that suits them. Now you don't have to send emails slowly narrowing down your meeting time, as they can see your availability and choose one that works for both of you. The basic plan is free.


It doesn't matter whether you’re creating an app or opening a brick-and-mortar store. You need to start with a strong foundation, build a unique social media presence, and communicate effectively with your team to succeed. Investing in the right tools will help you from day one and make your entrepreneurial journey the one you planned out from the start.

Want to learn more about hiring a virtual assistant?

View our services page to see all the ways we can support your team.

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Stephanie D'Souza

Stephanie is the Growth Marketing Manager at Virtual Gurus

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