Chat with us, powered by LiveChat Remote Assistants: Diverse, Inclusive Employment | Virtual Assistant Services

Remote talent, innovative tech and a vision for change

We recruit talented remote assistants who may traditionally have faced barriers to employment. Then we curate personalized matches between businesses and assistants using our own algorithm, machine learning and human expertise – all within a monthly subscription. It’s a win-win-win for businesses, assistants, and diversity.

Virtual Assistant Jobs


virtual assistants


hours of work provided


Bobbie Racette

When Bobbie was laid off from her oil and gas job in an economic downturn, she struggled to find work. She didn’t lack skill or talent, but as an Indigenous, 2SLGBTQIA+ woman who didn’t fit the typical 9 to 5 mold, she was often overlooked.

So she decided to forge her own path and marketed herself as a virtual assistant. After an overwhelmingly positive response, she saw the opportunity: a talent-as-a-service platform that would provide income opportunities for individuals from traditionally underrepresented communities – just like her. She founded Virtual Gurus in 2016, and she never looked back.

Virtual Gurus boasts a talent pool of hundreds of virtual assistants including First Nation, Métis, and Inuit peoples, members of 2SLGBTQIA+ communities, racialized people, people with disabilities, and those living in remote communities. We are champions for diversity and inclusion and are committed to uplifting folx from these communities.


Learn about our mission

Bobbie Racette, CEO and Founder of Virtual Gurus walking down an alley wearing a black hat and tattoos on her arms.

Meet our passionate leadership team

Bobbie Racette, Founder & CEO of the Virtual Gurus and askBetty.

Bobbie Racette

Founder & CEO

Elliot Schneier


Rob Shaw, VP of Technology at Virtual Gurus

Rob Shaw

Chief Technology Officer

Jeff Thomas, Executive Vice President, Revenue & Growth at the Virtual Gurus.

Jeff Thomas

Executive Vice President, Revenue & Growth

Trina McKay, Senior Vice President of Finance for Virtual Gurus

Trina McKay

Senior Vice President, Finance

Vicki Laszlo

Head of Marketing

Marci Laurence, Director of People and Culture with Virtual Gurus

Marci Laurence

Head of People and Culture

Abby Belin, Director Revenue Operations at Virtual Gurus

Abby Belin

Director, Revenue Operations

Kaitlin Gibson, Senior Manager of Revenue Operations for Virtual Gurus

Kaitlin Gibson

Senior Manager, Client Success

Fredda Ekama - Virtual Gurus Financial Controller

Fredda Ekama

Financial Controller

Virtual Gurus Senior Manager, Content & Creative - Dani Finch

Dani Finch

Senior Manager, Content and Creative

Tiara Lawson - Client Success Team Lead

Tiara Lawson

Client Success Team Lead

Life at Virtual Gurus

The huge group of Virtual Gurus staff members posing as a group in front of a lake with rocky beach.
The Virtual Gurus team is standing on the street holding a company banner celebrating Pride Parade in Calgary.
A group of Virtual Gurus staff members dressed as vibrant rockstars taking a fun group photo together on an outdoor patio with a lake in the background.
A group of Virtual Gurus staff members dressed as different characters taking a fun group photo together.
Four Virtual Gurus staff enjoying some together time on a patio in Waterton on a summer evening.
A group of Virtual Gurus staffers all lined up against a railing on a patio with their backs to the camera wearing matching black company jackets with a lake and mountains in the background.
Three beautiful Virtual Gurus staff members, all wearing matching black company jackets, taking a selfie on a patio.
The Virtual Gurus team and their families celebrating the Pride Parade in Calgary.
Virtual Gurus Christmas Party December 2022, six diverse people dressed up and having fun.

Virtual Gurus in the news

Virtual assistant service provides top DEI talent to large and small businesses



Young African American woman looking happy as she works as a virtual assistant on her laptop at home.

Awards and accolades

Award Badge from Globe and Mail naming Virtual Gurus as one of the Top Growing Companies in Canada

The Globe and Mail: Top Growing Company Award

woi logo

Top 25 Women of Influence

2023 Clutch Top Virtual Assistant Company

2023 Clutch Top Virtual Assistant Company

Inc. Power Partner 2022 logo

Inc. Power Partners Award

EY Building a better working world logo

EY Entrepreneurial Winning Women™ North America Class of 2022

Indigenous Entrepreneur Awards logo

Entrepreneurial Icon: Indigenous Entrepreneur Awards (Pow Wow Pitch)

Report on Business Changemakers logo

Report on Business Magazine Changemaker

Indigenomics Institute logo

Indigenomics Institute 10 to Watch

Does tech excite you?
Does our social mission inspire you?

If yes, we want to meet you. We are rapidly evolving our Talent-as-a-Service platform and services to best serve our clients and virtual assistants. And we need smart and passionate teammates to help us do it.


Explore Careers

Jordan M, Medical Office Assistant with the Virtual Gurus.

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