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Our social mission

We create meaningful earning opportunities for traditionally underrepresented communities

Jennifer, an Administrative Assistant, Vishu a Legal Assistant, and John a Sales Assistant all at the Virtual Gurus, a diverse and inclusive workspace.

Improving diversity and inclusion in the workplace, one connection at a time

It’s no secret. Many organizations are lacking in the Diversity, Equity and Inclusion department. Sometimes it’s due to an unintentional bias in the traditional hiring process. And sometimes they simply don’t know how to build a diverse talent pipeline.

At the same time, there are countless skilled and capable individuals looking for flexible remote work, many of whom may have traditionally faced barriers to employment. This includes First Nation, Métis and Inuit peoples, members of 2SLGBTQIA+ communities, racialized people, individuals of alternate abilities and those living in remote communities.

Our purpose is to empower and connect virtual assistants with businesses in need of fractional, remote support. These connections are mutually rewarding. Virtual assistants gain meaningful, flexible earning opportunities without slogging through the traditional (often biased) hiring process. And businesses get the support they need while championing diversity, equity and inclusion.

Our virtual assistants are our North Star. They already have valuable talent, passion and perspectives. We’re giving them the opportunity to share it.

These values guide us

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Agile & Lean

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Lifelong Learners

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Expressive & Inspiring

Hear from our gurus

Fushia G, Executive Assistant at the Virtual Gurus

Having the opportunity to become a VA is the answer to the question I have had for many years, Can I provide the type of service I want, one-on-one, in the best way for me? Finally the yes I’ve waited for.

Fushia G.
Executive Assistant, Virtual Gurus

Hear from our clients

Dan H, Co-Founder & CEO, Crowdriff Inc. and a happy client of the Virtual Gurus.

I’m super impressed with the caliber of assistants from Virtual Gurus. I’ve worked with two different VAs so far and both have had a positive impact on my day-to-day productivity and our business overall. Appreciate the great work!


Dan H.
Co-Founder & CEO, Crowdriff Inc.

See the impact we’re making together


Read Success Stories

A man and a woman in an office reading success stories about the Virtual Gurus and smiling in a bright, modern office.

Join our virtual assistant community

Build a flexible and rewarding career as a virtual assistant with Virtual Gurus’ support every step of the way. You get to work from home, set your own hours and work with unique clients across a wide range of industries. The best part? We bring the clients to you.

Our virtual assistant community is a safe, supportive, and welcoming place for all folx, period. It might just be the career you’ve been waiting for.


Learn How to become a guru

Natalia B, a Social Media Assistant with the Virtual Gurus.

Meet our partners

We partner with like-minded businesses to advance our social
mission and create even more value for our gurus and clients.

Canadian Women
Canadian Women’s Chamber of Commerce

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Native Women Lead, Virtual Guru partner.
Native Women Lead

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Toronto Business Development Centre logo, Virtual Guru partner.
Strategic Partner
Toronto Business Development Centre

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cglcc, Virtual Guru partner.
Canada’s LGBT+ Chamber of Commerce

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Virtual Guru partner logo.
Canadian Council for Aboriginal Business

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cansulta logo, Virtual Guru partner.
Community Partner
goodlawyer logo, Virtual Guru partner.
Community Partner

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NotaryPro, Virtual Guru partner.
Community Partner

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ownr logo, Virtual Guru partner.
Community Partner
Freshworks logo, Virtual Guru partner.
Community Partner

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Achieve your business goals with our social mission

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