Sure, you can get by with crappy design. But, it’s worth understanding the fundamentals of good design and also to invest in it as both a business owner and a virtual assistant.
Good design matters and here’s why.
It’s been said that you never get a second chance to make a first impression. Everybody knows that, at least at a personal level, but not as many people as you would think come at it from a business level.
If you want to stand out from your competitors you must make your website reflect that intent.
Bring to your memory the last 5 people you can remember meeting in person. How many of those people do you remember what kind of clothes they were wearing and how they were dressed?
You noticed them, didn’t you?
Of course you did, we all do at some level.
The moment of that first impression, when done well, can save you a ton of energy trying to build credibility later on.
Yes, you will still have to build the credibility, but you won’t have to UNDO any thoughts about a lack of professionalism when met with a crappy website.
It is important for your website to get your message across clearly and quickly.
Face it, people’s attention spans are about the length of a gnat’s these days as the social media / immediate gratification mindset has gone pandemic.
That is good news for those who have taken the time to invest in good design. Is your site to be laser focused when it comes to communicating what you can do for your customer?
REMEMBER: GOOD websites look professional and clearly state what you do. But, GREAT websites quickly and clearly let the visitor know what you and/or your products and services can do for THEM.
So keep your design simple and effective.
Good design takes a visitor on a journey from A to B.
A is the place where they are and the pain they are in. B representing the place where they experience having had their problem solved – by you.
When you follow the fundamentals of good design, you make it EASY for the visitor. They can see themselves successfully solving their problem with you or your company’s help.
That is how you transform a visitor to a customer, but helping them navigate a path from A to B.
Ultimately, the value of taking advantage of good design is to have a website do the work for the business owner, even while they are sleeping.
A well-designed website takes visitor after visitor on a clear path and up a value ladder making the business the no-brainer solution to their needs.
It should be a clear, effective and repeatable process.
This is the real value of good design; doing important work for a business owner so they can be working ON the business instead of IN the business.
Learn how good design can go to work for you today, so you can focus on where your energy is needed most.
If you’re interested in learning about the fundamentals of design, I’ve created an online course over at The Virtual Gurus Academy. It’s called Graphic Design Fundamentals and is currently only $40. If you decide to take the course, please make sure to let us know what you thought.