Success story

EIO Solutions

EIO Solutions is Canada’s first Employee Investment Optimization firm. They are on a mission to give small business owners control of the money they spend on their people so they can get more value from those investments.  The result: businesses are positioned to thrive. Their team of EIO Experts ensure clients’ HR processes are streamlined; health & safety compliance is safeguarded; fines and lawsuits are avoided; and health benefit premiums are stabilized. EIO Solutions has been operating since 2012, providing HR management, health benefits, and employee perks and wellness services to  Canadian businesses.

The opportunity

Google “most valuable asset in an organization” and the majority of the 65.1 million resulting links will tell you the same thing: it’s your people. Knowing this, the three founders of EIO Solutions realized small businesses were spending far too much time and money micromanaging employee costs, without getting the full value from their investments. Once a bricks & mortar company, EIO Solutions became a fully remote team in the winter of 2019. Around the same time, they were hiring for a new EIO benefits Expert to join their team. After six months of searching the Greater Toronto Area for someone with the skills, background and personality required, the team decided to try something new. The business was growing and they couldn’t wait any longer to hire someone so they reached out to Virtual Gurus to bring on a virtual assistant to fill the rolle.


EIO Solutions was looking for a way to quickly scale their business. They relied on full-time, highly-skilled employees to deliver Employee Investment Optimization solutions related to HR and Employee Benefits but needed additional flexible resources to meet market demand. They needed to find those resources, cross-train on various operational processes, and create an on-demand resourcing solution to support continued growth and business continuity.

The solution

Virtual Gurus built a Talent-as-a-Service (Taas) marketplace that matches businesses with on-demand, remote North American virtual assistants (VAs).

This made it possible for EIO Solutions to increase their internal capacity to support their growth and provides them with peace of mind that they’re ready for whatever comes their way. They are able to change their level of service, and even the service offerings, as their needs change, providing complete staffing flexibility to meet the current business needs. Virtual Gurus also provides training for additional resources needed to accommodate increased need.

The impact

Virtual Gurus matched EIO with their first VA who was able to get up to speed quickly as an EIO Expert. They saw the value within the first three weeks and decided to stop their search for a full-time team member. As a result, they were able to meet expectations and continue to grow and seize new opportunities.

When EIO Solutions realized the successes, they looked around the organization for other areas that could benefit from adding a VA, which led them to add bench strength to their finance team. An unexpected bonus of working with a remote team came when training the VAs on their internal processes. They were able to identify some areas where they could streamline processes and gave them the opportunity to be intentional about what they do and how they do it.

The biggest impact was achieving peace of mind that the EIO Solutions team could grow and scale, providing their clients with the desired outcome without the ownership of resources.

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The flexibility Virtual Gurus offers is super valuable and you make it really easy for us to plan to support future demands. I really feel like you guys are a trusted partner of ours. You’ve become an important part of our growth strategy.”

Christie Reid

Chief Strategy Officer

EIO Solutions

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