If a picture is worth a thousand words, then video is priceless. Video is now an important business tool to inform, promote and engage. Video allows a business to create a unique message that reaches and engages more customers. You can look no further than the marketing statistics – audiences love watching videos.
YouTube, like other social media platforms, gives normal people (read: not celebrities) the opportunity to launch successful businesses or brands by creating dynamic and entertaining video content. Creativity, ingenuity and a likable presence on social media can boost a business from fledgling start up to household name.
But what if going on camera is not something you are willing to do? What if your business relies on a slogan or graphics to define the brand? There’s a risk that hiring a brand ambassador as a video host may not appeal to consumers.
Fortunately, there are other ways to create fun, informative videos without the use of a host or brand ambassador. Online audiences choose video over other mediums, so it’s an engaging tool already. The key is to create videos that hold the attention of the audience with interesting story telling and eye catching visuals.
Here are some tips on how to make share worthy video content and stay behind the camera:
Write A Good Script
If you are choosing to go incognito for your videos, make sure you have a good story to tell. Think of your video as a short story and create a narrative. This way your dialog will make sense and engage the viewer. If you are using a speech from an event, make sure it’s not too long and the audio is clear.
Get A Narrator
There are plenty of voice actors out there that will gladly record your dialog for a video. These are trained professionals who use their voice for their paycheck. Annoying or difficult to understand voice overs are one of the main reasons an audience will click out of your video. You want to get ahead of the competition by having narration that is not only great content, but sounds good, too.
PowerPoint remains an excellent tool for presenting information in a slideshow. Not only can you save presentations, trainings, webinars and convert them to video, you can also take a basic slideshow, add video and animation, and format that as well into an MP4. This is a simple and effective way to create clear and concise videos for your audience.
If you’re an artist, web designer or of course, photographer – use your images! You can take a few of your best images and talk about how they were created. Tell a story about the image and add another track of music. This way you are both informing the viewer while offering them a chance to see your services.
If you don’t want to star in your video, you can always create an animated version of yourself! Animation software can be used to create a talking head that will be the face of your narrator. It’s time intensive to make animated videos but the software already includes talking heads and plenty of design templates. Animation is a useful tool for a standard business that doesn’t necessarily offer a visual product, (accounting or insurance, for example). This format offers plenty of options and allows creativity above a standard presentation.
You may be tempted to use screen sharing as an option. Before you do this, remember how many boring, indecipherable videos are clogging YouTube right now. Not only are these exhausting to watch, they require zero effort to create and they look like it, too.
Screen shares are great tools for swapping information between teams in the office. Uploading screen shares as a promotional tool says to your audience, “I don’t care”.
There’s plenty of options to remain off camera and make great video content for your business. The key is to tell a good story, use clear audio and choose graphics or animation that will make your video pop!
Let Us Help
Don’t sleep on using video to promote your business! Let us write a script for you or create a video. We also have virtual assistants who can become your brand ambassador.
Contact us today to find out more about our media production services.
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Camera shy? What’s your strategy for promoting your business? Share your thoughts with us below.