4 Easy Tips for Building and Maintaining Client Relationships

Clients are a key element to the pulse that keeps your business running and growing. Focusing and placing emphasis on your clients and how you build and maintain relationships with them is absolutely vital to your business’ success. When you nurture your clients and their needs, you are in turn nurturing your business’ health and ensuring that your business continues to thrive. Use these 4 easy tips for building and maintaining client relationships that last.

Communicate Regularly + Effectively

Regular and effective communication is key to building a strong foundation for any client relationship. No one likes to be left in the dark, so having an open dialogue that keeps everyone informed about tasks and projects at all stages is crucial. Over-communicating might feel unnatural, but is instrumental when working with others. Collaboration and achieving common goals with efficiency depends on over-communication. Let people know where you stand with your daily tasks and your next action items, so that everyone is always on the same page.

Be Transparent

Being transparent is crucial to earning your clients’ trust. Clients need to believe in you and your business and won’t be able to do so without transparency. People appreciate honesty, so admitting to yourself and your clients when you don’t know something is okay. Let your clients know what you are facing challenges with, reach out for clarification and assistance, be resourceful, and present a plan to mitigate any conflicts that arise. 

Show Appreciation

Everyone wants to feel valued. Clients are investing their time, energy, and money to seek out services with your business. Let them know that their efforts are appreciated by you and do so regularly. Depending on the type of business you operate there are countless, creative ways to show your clients you really care and value their business. Whether it be sending your client a card, providing loyalty or discounts programs, or reaching out to them to simply check-in with them, these acts won’t go unnoticed.

Always Exceed Expectations

When you form a client relationship, there comes a set of expectations for the work you are going to complete for them. The client expects their needs to be met and that you will deliver on what you have promised to them, this is a given. But, when you exceed your clients’ expectations, not only are you delivering more bang for their buck, but – you are also adding an element of surprise to your clients’ day. This shows that you and your business above all others in the same industry are eager to go and beyond to retain your clients’ business and will set you apart from the rest.


What we must understand clearly from the beginning is that clients are an integral part of any business’ success and growth. So, when we build relationships and retain amazing clients right from the start, we are setting ourselves up for that success and growth. When we have happy clients that feel like their business is truly valued, this message will spread throughout the community and brings immense potential for new clients and business growth. Undoubtedly, each business is different and will require different strategies, however the Virtual Gurus’ 4 simple tips for building and maintaining client relationships are universal and provide a strong foundation for where to start. How do you build successful relationships with your clients that truly last? Let us know in the comments!

Working remotely? Check out our simple tips to communicate effectively across remote teams.

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